Valencia CF Creates Meaningful, Hyper-Personalized Fan Experiences with Dynamics 365
All businesses need to understand their customers to be successful. The Valencia Club de Futbol (CF) club leveraged Microsoft Dynamics 365 to gain actionable insights into what their fans want.
From deploying an app to speed food orders in the stadium to checking-in with 1,500 season ticket holders who missed in-person games during the COVID-19 lockdowns, Valencia has used the insights from its customer data to make fan experiences more rewarding. Learn what and how the Valencia CF accomplished in this customer story. Read it here.
How does Valencia CF enhance fan experiences?
Valencia CF enhances fan experiences by utilizing Microsoft Dynamics 365 to gain actionable insights into their fan base. They have implemented an app that allows fans to order food and drinks from their seats, reducing wait times and improving convenience. Additionally, they have reached out to fans who missed games during the COVID-19 pandemic, resulting in a 20% increase in attendance from those contacted.
What role does data play in Valencia CF's operations?
Data plays a crucial role in Valencia CF's operations by providing a comprehensive view of their fans through various sources like sales spreadsheets and attendance records. This data-driven approach allows the club to make informed decisions rather than relying on guesswork, ultimately leading to increased ticket sales and more personalized fan engagement.
What future plans does Valencia CF have for fan engagement?
Valencia CF plans to explore new ways to reward and recognize fan loyalty, continuing to innovate in how they serve their community. They are also looking forward to utilizing Copilot features in Dynamics 365 Customer Insights to create personalized content more efficiently, which is essential for enhancing fan engagement.
Valencia CF Creates Meaningful, Hyper-Personalized Fan Experiences with Dynamics 365
published by Assure Media Group
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